code & measure
In order to perform the level of analysis we require, we need to tag and code every movement and action at the table. Every bet, check, call, raise, blink, smile, smirk, weird facial movement, word spoken, it's all coded using both qualitative and quantitative methods. In order to code such a large database we use automated and manual coding procedures. Meaning when a computer isn’t tagging facial expressions a member of our research team is manually coding every single action at the table.