WHO ARE WE? We are responsible for the largest behavioral study ever conducted on poker players

Hi! My name is Blake Eastman. My entire life has been dedicated towards three things. Psychology, Poker, and Nonverbal Behavior.

  • I am the Founder of the Behavioral Research company The Nonverbal Group
  • I am the Founder of School of Cards and have been coaching poker for close to a decade.
  • I was an Adjunct Psychology Professor at the City University of New York.

Over the past 6 years I have lead a team that has conducted the largest behavioral study ever conducted on poker players. This was an extensively labor intense process which required the Recording, Tagging, and Analysis of thousands of hours of video. Let me explain exactly what we did.


We start our process with recording poker players and creating behavioral datasets. Our studies utilize RFID poker tables and between 6-10 camera angles to record every single movement at the poker table. We also utilize psychophysiological instruments such as the Empatica E4 to collect additional data focusing on different states of physiological arousal. Our recording efforts are ongoing and we currently have close to 200 terabytes of raw footage of both cash games and tournaments ranging from micro to high stakes


In order to perform the level of analysis we require, we need to tag and code every movement and action at the table: every bet, check, call, raise, fold, blink, smile, smirk, weird facial movement, and word spoken, it's all coded using both qualitative and quantitative methods. In order to code such a large database, we use automated and manual coding procedures, meaning that when a computer isn’t tagging facial expressions, a member of our research team is manually coding every single action at the table.


To analyze this massive dataset, we have created what we call the CAT (Contextual Analysis Tool), which combines all of the players’ hands and every action at the table with every single behavior and when it exactly occurs within 1/30th of a second. This way we can see how actions, hand strength, and behavioral events impact behavior at the table. This gives us the ability to answer any question we have about the relationship between behavior and actions at the table. For example, what does an increase in blink rate in post flop situations mean?


  1. Marking, coded, and analyzed over 600,000 blinks at the table. This was a process that took 30+ people several months to accomplish.
  2. Conducting qualitative and quantitative analysis on over 25,000+ card checks at the table.
  3. Creating a database to store and analyze contextual game elements with behavior. It’s basically a Pokertracker for behavior. It’s stored in POSTGRES and analyzed using mainly R.
  4. Doing side by side comparison of thousands of spots while looking for and documenting subtle changes in behavior.
  5. Creating several methods for tagging, recording, and analyzing the behaviors of poker players.
  6. Watching more 3bets, river shoves, donk bets and check-folds then you could possibly imagine.
  7. Almost going crazy 2-3 times. Kidding. Maybe. ; )

THE BEHAVIORAL EDGE - A 10 DAY POKER TELL WORKSHOP After Completing The Deepest Dive into Human Behavior at the Poker Table We Are Sharing Our Insights

“I doubled up my first session after this information just by attacking weakness. This is such a game changer. I can’t believe I was missing so many signs of weakness.”

- JESS, M.


Learn How Behaviors Can Be Used to Narrow a Range

The way a player bets, the method they used to check their cards, their bet style, and so many other behaviors can be used to reliably narrow a player's range. Without knowing it, players display specific behaviors that can be correlated to portions of their range. Will show you countless examples of how to do use behaviors to define a players range.

“It just opened up a whole new world. I sit down at the table with a completely different mindset, a completely different focus, and what I’m looking for is a layer of dimension that didn’t exist before.”

-Sean, P.


How Accurate Are Your Reads?

What gets measured gets managed. Before we start building your ability to read behavior, we are first going to test it. Our poker tells assessment will have you see how much behavior is really part of your game and if you are good at picking up subtle changes in your opponent.

“After watching the first week I probably saved thousands just because I was exposed to all the information I was giving off. I was watching each video and constantly feeling like I do the same exact things”

- AL, P.


Learn to Identify and Reverse Engineer a Players Routine

The average player has some sort of specific routine they use preflop. They might check their cards, then put a chip on their cards, then bet. Players think these routines prevent them from giving off information but they often paradoxically give us even more information to use. We will show you exactly how to identify a players routine and reverse engineer its meaning. You will be shocked at how you can use this to reliably put players in the palm of your hand.

“This is the highest quality eduactional material I have ever seen. The level of detail and the whole experience is really amazing. Thank you so much for this.”

- MIKE, P.


Learn to Systematically Dissect Big Bluff/Value Spots

Regulation is one of the most fascinating elements in poker because the average player has no idea that the method they are using to conceal their behavior is actually making them easier to read. Players will try to be as still as possible, but will be noticeably stiller in spots where they are bluffing versus at the top of their range.

“I think Blake is incredibly smart with what he does and very professional and you can tell that he definitely puts his heart and soul into it. And yeah, I’d recommend it to anybody. I think it’s an incredible program.”



Watch us Dissect the Behavior of Players and Build Reads in Real Time

Every day we will breakdown the behavior of a new player and show you exactly how this can be used in your game. You will walk away with data driven practical advice you can apply at the table tomorrow.

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