Read Any Player, Give Off Nothing, Manipulate Your Opponents and Master the Ultimate Edge in Live Poker

After conducting the largest study ever on poker tells we are sharing our insights. Gain instant access to an immersive experience where you wil test your live reads, learn to spot highly profitable tells, and change the way you play live poker.

WHO ARE WE? We are responsible for the largest behavioral study ever conducted on poker players

Hi! My name is Blake Eastman. My entire life has been dedicated towards three things. Psychology, Poker, and Nonverbal Behavior.

  • I am the Founder of the Behavioral Research company The Nonverbal Group
  • I am the Founder of School of Cards and have been coaching poker for close to a decade.
  • I was an Adjunct Psychology Professor at the City University of New York.

Over the past 6 years I have lead a team that has conducted the largest behavioral study ever conducted on poker players. This was an extensively labor intense process which required the Recording, Tagging, and Analysis of thousands of hours of video. Let me explain exactly what we did.


We start our process with recording poker players and creating behavioral datasets. Our studies utilize RFID poker tables and between 6-10 camera angles to record every single movement at the poker table. We also utilize psychophysiological instruments such as the Empatica E4 to collect additional data focusing on different states of physiological arousal. Our recording efforts are ongoing and we currently have close to 200 terabytes of raw footage of both cash games and tournaments ranging from micro to high stakes


In order to perform the level of analysis we require, we need to tag and code every movement and action at the table: every bet, check, call, raise, fold, blink, smile, smirk, weird facial movement, and word spoken, it's all coded using both qualitative and quantitative methods. In order to code such a large database, we use automated and manual coding procedures, meaning that when a computer isn’t tagging facial expressions, a member of our research team is manually coding every single action at the table.


To analyze this massive dataset, we have created what we call the CAT (Contextual Analysis Tool), which combines all of the players’ hands and every action at the table with every single behavior and when it exactly occurs within 1/30th of a second. This way we can see how actions, hand strength, and behavioral events impact behavior at the table. This gives us the ability to answer any question we have about the relationship between behavior and actions at the table. For example, what does an increase in blink rate in post flop situations mean?


  1. Marking, coding, and analyzing over 600,000 blinks at the table.
  2. Conducting qualitative and quantitative analysis on over 25,000+ card checks at the table.
  3. Creating a database to store and analyze contextual game elements with behavior. It’s basically a Pokertracker for behavior. It’s stored in POSTGRES and analyzed using mainly R.
  4. Pioneering several methods for tagging, recording, and analyzing the behaviors of poker players.
  5. Watched and compared, more 3bets, river shoves, donk bets then you could possibly imagine.
  6. Analyzing every single subtle change in the human face at the poker table.

GET THE FOLLOWING FOR FREE After Completing The Deepest Dive into Human Behavior at the Table We Are Sharing Our Insights

Signup become a Beyond Tells insider and get the following for FREE


Immediate Access to Week 1 of The Beyond Tells 2.0 Training

During the first week we will test your ability to read your opponnents, teach you some solid strategies you can bring to the table and more:

  • Why Your Approach to Poker Tells is Likely to be Flawed
  • The 4 Specific Ways Players Leak Information at the Table
  • The Most Common Behavioral Patterns in Players
  • How Behavior Can Lead You to Play a Highly Exploitive Style
  • Why Developing a Higher Level of Emotional Intelligence at the Table is Critical to Refining your Reads
  • How Understanding the Filter Model of Perception Can Make You Tilt Proof
  • The First Steps Towards Becoming Unreadable at the Poker Table


How Accurate Are Your Reads?

When it comes to knowing how good your reads are Most poker players think they are well above average. The same holds true when it comes to poker tells. Most players believe they are pretty good at reading people, have excellent instincts when it comes to behavior, and can soul read accurately in more spots than their opponents.


Free Behavioral Breakdowns of Players Each Month

Each month we will take a player from the Beyond Tells 2.0 study and fully breakdown there behavior in a live workshop. You will have the ability to ask questions, test your reads, and learn actionable approaches you can apply directly in your game.


Receive Ongoing Game Changing Insights to Behavior

Each month we will take a player from the Beyond Tells 2.0 study and fully breakdown there behavior in a live workshop. You will have the ability to ask questions, test your reads, and learn actionable approaches you can apply directly in your game.


Get Immediate and Free Access to the Following

  • Week 1 of the Beyond Tells 2.0 Training. (Over 25 Videos on Poker Tells)
  • Test Your Live Reads with The Poker Tells Assessment
  • Attend Live Behavioral Breakdowns
  • Gain Deep Weekly Insights into the Psychology of Poker